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This web site greendirections.ca had the following on the web page, "INFRARED HEATING PANELS BRINGING THE WARMTH OF THE SUN TO YOU! What is Far Infrared Heating? How Does Far Infrared Heating Work? Heat Any Structure or Space." Our analyzers noticed that the website said " Checklist of Benefits of Heating with Infrared Panels." The Website also said " Other Applications of Infrared Heating Panels. Ice Dam Control and Prevention. What is the difference between fake and far infrared heaters? Contacts and Estimate Form. Bringing the warmth of the sun to you. Panel installed in a suspended ceiling." The website's header had infrared as the most important optimized keyword. It is followed by heating, panels, and green which isn't as ranked as highly as infrared. The next words greendirections.ca used was energy. conservation was included but could not be viewed by search engines.